Tua men
When two young fellas took on the boxing establishment to stage the ‘Fight of the Century’, few expected them to succeed. But, as Vincent Heeringa reports, the Tua versus Cameron fight became the TV event of the decade
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Shorts
Top work
Advertising students from the classes of ‘09 showed their year’s wares to eager agency eyes in November
Read more …60 seconds with
Lyle Hastings, Paper Plus
Lyle Hastings, the group marketing manager of Paper Plus, has just completely repositioned the brand
Read more …The owner-marketers
Wayne Hudson, Mark Gavin and Simon Martin
When Hudson Gavin Martin set up around two years ago, it needed to stand out. So it created a point of difference with a brave, witty approach to branding.
Read more …Very mobile advertising
Nextbike gets a leg over
Julian Hulls hopes 2010 will be the year bicycles are fully embraced as a legitimate form of carbon-neutral public transport in Auckland
Read more …Social media
Who rules NZ’s social media roost?
Simon Young knows what he's doing—or so he’s told
Read more …Web marketing
Making money online
There are ten golden rules for online success. Richard Adams knows nine of them
Read more …Media
Seven predictions for 2010
Michael Carney plugs in his crystal ball and offers seven predictions for the year ahead
Read more …Metrics
Which media is the most credible?
Jacqueline Ireland finds out which media is the most credible
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