Features

Special effects

In just two and a half years, Special Group has gone from a staff of three with no clients to an agency that, as past CAANZ president Dave Walden eloquently put it, ‘took the fucking house’ at this year’s AXIS awards

Marketing? Bollocks!

Geoff Ross’ new book, Every Bastard Says No tells the story of the 42 Below brand and, as this extract shows, details his view that modern marketing has become bloated, expensive and impotent

No mourning paper

The latest print sector figures for advertising revenue, circulation and readership have been published, scrutinised and analysed and while some of the results make for fairly dire reading, paper proponents don’t see any need to don the black armbands just yet

The Commodities Cost

Media agencies have suffered more than others in the communications industry as marketers push to save costs. Graham Medcalf finds out how serious the situation has become