Ideas, Man
Creatively focused leadership, creative marketing and a concurrent period of extraordinary financial growth walk into a bar … James Hurman crunches the numbers and discovers this business triumvirate is not just a happy coincidence
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Shorts
Cabin fever
It’s hard to believe “the future of long-haul flight” was developed in a rather non-descript warehouse beside a rug shop and furniture store on Fanshawe St in Auckland
Read more …60 seconds with
Charlotte Findlay, TVNZ
Charlotte Findlay, the general manager of marketing at TVNZ, walks to her Auckland office every day to manage a team of TVNZers across marketing, publicity and promotions and deals
Read more …The owner-marketer
Peter Buckleigh
Griffiths McKay & Buckleigh is New Zealand’s premier distributor of watches and accessories. And Peter Buckleigh, the owner and director, has plenty of time on his hands
Read more …FMCG
The Big Apple
Cider has always been seen as a fairly low-rent and, for most male drinkers, slightly effeminate beverage in New Zealand. But this summer has been something of a watershed for the cider category
Read more …Networking
Get stuffed up
As Mother always said, making mistakes is the best way to learn. But it’s much easier—and, in business, much less expensive—to hear about other people’s mistakes instead
Read more …Conference
Bringin' out the big guns
Social Media Junction, a conference and workshop to be held in Auckland on 17–18 May at the Sky City Convention Centre, has reeled in an impressive line-up of international speakers for the event
Read more …Marketing communications
School of thought
Why professional development is more important than ever
Read more …Campaign review
Making contact
A new section where we display – and critique – the latest agency work. Contact Energy’s TriNZ campaign takes the inaugural title
Read more …Social media
Location³
Of course, social media is all about who you know. But, increasingly, as Simon Young writes, it is also about where you are
Read more …Metrics
Tiger style
When Celebrity endorsements go bad. Nielsen’s Tony Boyte uses brand association maps to chart the fall of Tiger
Read more …Media
Blood on the tracks
Michael Carney on the rise of social media and the tech-savvy consumers who now expect real-time customer service, 24/7
Read more …Law
Social studies
Dan Winfield details some of the legal issues businesses need to be aware of before joining forces with social networks
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