Advertising specifications

Accepted file formats

NZ Marketing accepts PDFs created to the 3DAPv2 standard. For further information on how to create a 3DAPv2 PDF go to www.3dap.com.au/creating.html. NZ Marketing will not accept native application files (such as Adobe InDesign, Adobe Illustrator, Macromedia Freehand or QuarkXPress).

Proofing

A final 100%-size 3DAP-approved colour proof with colour bars, calibration marks and crop marks must be supplied with all ad files. The proof must be generated from the PDF supplied. If a 100%-size 3DAP-approved proof is not supplied, faithful reproduction of the ad is not guaranteed.

File delivery

NZ Marketing prefers that advertising material be supplied via the Quickcut validation and delivery system. By using Quickcut you are assured that your ads will meet our exact specifications and arrive right first time.

If you’re not already set up with Quickcut, by visiting the website at quickcut.co.nz you can register and immediately download the QuickPrint PDF Lite pre-flight software for free. Please note that Quickcut is a chargeable service based on the area of the ad checked and sent. If you have any questions or would like more information phone David McCarthy on 09 524-1309.

The reproduction of advertising supplied by other methods, such as on disk or via email, cannot be guaranteed. Poor quality material will be rejected.

Media

CD-R or DVD-R. Please label all media with issue date, agency/client name, contact name, phone number(s), ad number and emergency contact. Please include the publication and issue date in the file name, e.g. NZM-March-Advertisersname.pdf

Shipping and correspondence

Please deliver 3DAP-approved proofs to:

NZ Marketing
c/o HB Media
Level 4
228 Queen St
Auckland

Signed confirmation of receipt is required. No responsibility is taken for material that is not personally received.

Print dimensions

  Double page spread Full page
Trim 275 × 460mm 275 × 230mm
Bleed 285 × 470mm 285 × 240mm
  Half page Third page Strip
Horizontal 117.5 × 205mm 80 × 205mm 40 × 205mm
Vertical 235 × 100mm 235 × 65mm  

Deadlines

Issue Special Reports, Features & Guides On sale date Material deadline Booking deadline
Mar/Apr 2010
  • Point of Purchase Marketing
  • TVC Production & Post Production
 10 Mar 15 Feb 08 Feb
May/Jun 2010
  • Market Research
  • Newspaper Advertising
 10 May 19 Apr 12 Apr
Jul/Aug 2010
  • Promotional Products
  • Exhibitions, Trade Shows & Events
 12 Jul 21 Jun 14 Jun
Sep/Oct 2010
  • TVNZ / Marketing Awards 2010
  • Independent Advertising Agencies
  • Digital Marketing
 30 Aug 06 Aug 30 Jul
Nov/Dec 2010
  • Education & Training Feature + Guide
  • Out of Home Advertising
  • Printing & Packaging
 24 Sep 01 Oct 24 Oct
Jan/Feb 2011
  • Design feature & guide
  • Mobile marketing
  • Direct marketing
 13 Dec 15 Nov 08 Nov

Creative Showcase

A regular advertorial case-study section published in both NZ Marketing and sister-title Idealog to reach marketing and advertising professionals and business decision-makers. Provides advertisers with an opportunity to tell their story and deliver a complex message in a high quality editorial-style format. Writing and design assistance is provided by our editorial team.

Issue Creative Showcase On sale date Booking deadline
Mar/Apr 2010 Web design & marketing 01 Mar 14 Dec
Mar/Apr 2010 New media marketing 10 May 15 Mar
Jul/Aug 2010 Brand strategy & design 12 Jul 15 May
Sep/Oct 2010 Public relations 12 Jul 06 Sep

NZ Marketing + Idealog + websites: $4,900

Inserts and tip-ons

Inserts are a popular way to deliver promotional material direct to your target market within the magazine. Supply 4,700. Standard rate A4 size $1,800. For non-standard size POA. Tip-ons are attached to the front cover or on-page inside the magazine. POA.

Rate card

Display Casual 3 × 6 ×
Outside back cover $3,200 $2,900 $2,600
Inside front cover $3,000 $2,700 $2,500
Inside front cover and page 1 DPS $5,800 $5,200 $4,800
DPS $5,000 $4,500 $4,250
Full page $2,800 $2,500 $2,300
Half-page $1,700 $1,500 $1,400
Third-page $1,200 $1,000 $950
Quarter page $870 $780 $700
Strip $600 $540 $500
All rates are quoted exclusive of GST and subject to NZ Marketing’s standard conditions of sale. GST does not apply to non-New Zealand advertisers. All invoices are to be paid in New Zealand dollars.

Advertising Contact

Vernene Medcalf
vernene@hbmedia.co.nz
Phone: +64 9 966-0998
Phone: +64 9 473-5849
Mobile: +64 21 628-200